The #1 Thing Holding You Back in Business
Too many times, I meet and get to work with incredible business owners who share the same thing in common when it comes to their business and what is ultimately holding them back.
It’s not mindset and limiting beliefs – even though that is a huge factor that I uncover for many business owners.
It’s not imposter syndrome.
It’s not their uniqueness in the marketplace or how ‘different’ their story is to the next person, competitor or business.
It’s their ability to communicate about their business.
It’s how they limit themselves in how they story tell, share their story and personal brand with others. It’s how they’ve limited how they build trust, what they offer to others that is of value to others, and how they tell and sell about their business.
Chances are, the #1 thing holding you back in business? Is how you communicate what you do for others.
You have the expertise, the vision, and the drive.
But you’re struggling with how to communicate it all – is it sales, marketing, storytelling, branding – you don’t know where to begin.
Too many entrepreneurs struggle to explain their value clearly and simply.
You may find you do some of these same things – you don’t nail your elevator pitch when someone asks you what you do, you may ramble in meetings, freeze in sales pitches, and second-guess your messaging once the words come out of your mouth when you talk about what you offer to others.
Or worse, you may not know how to create a product or service (aka. Your offer) in how you can take everything you know with your niche and expertise and put it in a sellable package that is scalable.
Instead of attracting clients, you confuse them. Instead of closing deals, you miss opportunities. If your audience doesn’t immediately understand what you offer and why they need it, they’ll move on—to someone who communicates it better.
You know why I can so easily talk about this?
Because this was me.
Before I began on this journey of creating the ideal offers I want to share with fellow women in business, I was paralyzed in how to communicate about my business.
And as a person who is known for how she communicates - this is what I do in my business and what I help other business owners do themselves - then I knew I needed to fix this.
The good news? This is a skill you can master.
When you learn to communicate with clarity, confidence, and conviction, you:
· Build authority and trust in your industry.
· Attract the right clients who get your value – and want to buy it from you!
· Sell with ease—without feeling salesy – because you’re selling from a place of your why.
Your ability to articulate your expertise is what separates successful business owners from those who struggle.
The crazy part? Research shows that 82% of consumers trust businesses where they recognize the founder—meaning your ability to communicate your story and value directly impacts your success of your brand and business.
The best leaders, top entrepreneurs, and seven-figure business owners all have one thing in common: they know how to tell and sell their vision through how they communicate about it.
It’s your ability to communicate what it is your good at and want to help others with, that will ultimately drive what you do and how successful you are in business.
If you’re ready to stop playing small and start communicating like a leader, let’s talk.
Whether through a 1:1 strategy session, coaching, or training for your team, I help business owners like you master the art of communications leadership.
Let’s turn your message, story and how you communicate into your greatest business asset—schedule a consultation today.